This brand anthem was created to set the visual tone and foundation for a large-scale event.  We wanted to drive inspiration, generate interest, and cultivate curiosity for this event's inaugural year.  In an industry that is usually defined by corporate cliches and derivative branding, we were tasked with deviating from the norm.  Following a more cinematic and theatrical formula, we incorporated stock visuals with event branding to redefine expectations for a, "Tech Conference".