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Brand anthem for Nike - AKQA agency collaboration

In collaboration with AKQA, we created a narrative based on minimalism and conceptual design.  Nike is based on emotion and the power of the individual, and it was a difficult task to remain understated and visually simple with a brand as powerful and bold as Nike.  Using physics based animation in a 2D world, along with hundreds of keyframes per dot, we were happy to show the quite side of a legendary brand.

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